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So many times I get a desperate and confused buyer that doesn't know what diamond grading is.  All he or she knows is that they want a diamond that looks good.  When they plop her hand down in front of family and friends they want to be proud of their purchase.  Here are the important things to remember when buying from the Internet.

The diamond industry has confused the buyer with lots of terms that mean nothing to most of them.  They are important terms necessary to regulate the industry but the average buyer doesn't understand them.  Sure, a VVS-1 diamond is almost perfect and worth much more than the I-1.  But what does that mean and what is the difference?  More importantly would any one notice the difference?

I know these terms have been printed a million times but for your reference, I am going to list the cuts, colors and clarity of diamonds again.

CUT

COLOR

CLARITY

 

Round

DEF-Colorless

IF

Internally flawless

Princess

GHIJ-Near colorless

VVS-&2

Inclusions difficult to see under 10x magnification

Inclusions present less difficult to see under 10x magnification

Inclusions easy to see with10x magnification but not the naked eye

Inclusions difficult but visible to see

Oval

KLM-Faint yellow

 

Pear

NOPQR-Very light yellow

VS-1&2

Marquise

STUVWXYZ-Light brown

 

Heart

 

S1-1&2

Asscher

 

 

Cushion

 

I-1-

Radiant

 

 


So, what is the most important thing to consider when buying your diamond?

This is almost totally a personal choice.  But if cost is the OTHER "C" in your diamond buying decision then consider this.  If no one can see the inclusions but a jeweler with a loupe, then why would you pay extra money for a diamond with better clarity?  Unless you want the satisfaction of knowing that you have the best that money can buy, you will achieve the same look without the expense if you sacrifice a little clarity.  If your goal is to impress the non-expert then an SI-2 will do the trick.  You may even be able to get away with an I-1 if the inclusions are small or white.

The same principle applies to color.  If no one can tell the difference between a G and a J without a loupe, why pay more for it?  In fact, unless you sit the ring next to another diamond that is whiter, no one will be able to tell the color until you get into the middle to lower part of the alphabet.

Now, I am not trying discount the beauty and quality of a VVS/ D diamond.  They are stunning!  But if you are the average person, wanting a good looking diamond without having to take out a second mortgage on your home or sell a kidney, stay above an  I-1 clarity and a J color and you should have a diamond you will be proud to display.

But if it is important to you that you have the very best then by all means, get the best diamond you can afford.

 

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